Unbounce is an AI-powered landing page platform that empowers marketers to build, publish, and optimize high-converting landing pages without needing a developer or IT support. Founded in 2009 and headquartered in Vancouver, Canada, Unbounce pioneered the dedicated landing page builder category and continues to lead it with innovative features like Smart Traffic, an AI optimization engine that automatically routes visitors to the page variant most likely to convert them.
The platform features a powerful drag-and-drop builder with over 100 professionally designed templates, giving marketers complete control over layout, design, and messaging without touching a line of code. Beyond landing pages, Unbounce also offers popups and sticky bars that can be triggered based on visitor behavior, helping you capture leads and promote offers across your entire website.
What truly differentiates Unbounce is its Smart Traffic technology, which uses machine learning to analyze visitor attributes and automatically send each person to the landing page variant where they are most likely to convert — delivering results faster than traditional A/B testing. With a free trial and integrations with all major marketing tools, Unbounce is a must-have for performance marketers and PPC advertisers who want to maximize every click.