ClickFunnels is a sales funnel builder that gives entrepreneurs, coaches, and online business owners everything they need to market, sell, and deliver their products and services online. Founded in 2014 by Russell Brunson and based in Boise, Idaho, ClickFunnels has built a massive community of users and a reputation for helping businesses create complete sales funnels — from opt-in pages to order forms to upsell sequences — without needing technical expertise.
Unlike traditional landing page builders, ClickFunnels takes a funnel-first approach, guiding users through the process of building multi-step conversion paths that move prospects from awareness to purchase. The platform includes a drag-and-drop page editor, built-in email marketing and automation tools, A/B testing capabilities, and even membership site functionality so you can deliver digital courses and content behind a paywall.
ClickFunnels also features an affiliate management system called Backpack, letting you recruit and manage affiliates who promote your funnels for a commission. With a passionate user community, extensive training resources, and a free trial to get started, ClickFunnels is ideal for online entrepreneurs, info-product creators, and service providers who want an all-in-one solution to build and scale their digital sales operations.