Sumo is a freemium suite of website growth tools designed to help entrepreneurs, bloggers, and small businesses increase their traffic and build their email lists without a hefty price tag. Founded in 2014 and headquartered in Austin, Texas, Sumo has been installed on over 800,000 websites and is known for making powerful marketing features accessible to users of all skill levels.
The platform bundles several key tools into one easy-to-install package. Its List Builder feature creates customizable popups and scroll boxes to capture email subscribers, while the Share buttons make it effortless for visitors to spread your content across social media. The Welcome Mat presents a full-screen call to action that greets new visitors, and the Smart Bar adds a persistent email capture bar at the top or bottom of any page.
Sumo also includes built-in heat maps that show exactly where your visitors are clicking, giving you actionable data to optimize your page layouts and calls to action. With a generous free plan and straightforward setup that works with virtually any website platform, Sumo is an excellent starting point for anyone looking to grow their online audience without a large upfront investment.