Drift is a leading conversational marketing and sales platform that replaces traditional lead capture forms with real-time conversations powered by live chat and intelligent chatbots. Founded in 2015 in Boston, Massachusetts, Drift pioneered the concept of conversational marketing and has since become the go-to solution for B2B companies looking to accelerate their sales pipeline through personalized buyer engagement.
The platform combines live chat with AI-powered chatbots that can qualify leads, book meetings, and answer common questions around the clock, ensuring no potential customer slips through the cracks outside of business hours. Drift also offers video messaging tools that let sales reps send personalized video outreach directly within the chat interface, adding a human touch to digital interactions.
With advanced account-based marketing capabilities, Drift allows teams to deliver tailored experiences to high-value target accounts the moment they land on your website. Meeting scheduling integrations, robust analytics, and deep CRM connectivity round out a platform that helps marketing and sales teams work together to convert website visitors into qualified pipeline faster than traditional form-based approaches ever could.