Later is a visual-first social media scheduling platform originally built for Instagram and now supporting all major social networks. Founded in Vancouver, Canada in 2014 (originally as Latergramme), Later has carved out a niche as the preferred scheduling tool for visually-driven brands, influencers, and ecommerce businesses that prioritize aesthetics in their social media content.
The platform features a visual content calendar with drag-and-drop scheduling, a media library for organizing assets, auto-publishing to Instagram, Facebook, Twitter/X, Pinterest, TikTok, and LinkedIn, and a Linkin.bio feature that turns your Instagram feed into a clickable landing page. Later also includes hashtag suggestions, best time to post analytics, and user-generated content tools for curating and reposting community content.
Later is perfect for brands and creators who rely heavily on visual content, particularly those focused on Instagram, Pinterest, and TikTok. Its intuitive visual planner makes it easy to preview how your feed will look before publishing, ensuring a cohesive brand aesthetic. The free plan offers basic scheduling for one social set, making it accessible for individuals just starting their social media journey.