Drip is a marketing automation platform built specifically for ecommerce brands that want to create personalized, revenue-driving customer experiences across email, SMS, and onsite channels. Founded in 2013 and based in Minneapolis, Minnesota, Drip has carved out a strong niche by focusing exclusively on the needs of online retailers, from independent Shopify stores to growing direct-to-consumer brands.
Unlike general-purpose marketing automation tools, Drip is purpose-built to integrate deeply with ecommerce platforms, pulling in purchase history, browsing behavior, and customer lifetime value data to power hyper-targeted campaigns. Its visual workflow builder makes it easy to set up abandoned cart sequences, post-purchase follow-ups, win-back campaigns, and product recommendation emails that feel personal rather than generic.
Drip’s segmentation engine lets you slice your audience by virtually any combination of behaviors and attributes, while its revenue attribution dashboard shows exactly how much money each campaign, automation, and email is generating. With a free trial available, Drip is an ideal choice for ecommerce marketers who have outgrown basic email tools and want a platform that speaks the language of online retail.