Klaviyo is an email and SMS marketing platform purpose-built for ecommerce brands that want to deliver personalized customer experiences at scale. Founded in Boston in 2012, Klaviyo has become the email marketing platform of choice for Shopify merchants and DTC brands, thanks to its deep ecommerce integrations and powerful segmentation capabilities.
The platform excels at using customer data to drive targeted campaigns. Klaviyo pulls in purchase history, browsing behavior, and customer lifecycle data to enable highly personalized email and SMS flows. Pre-built automation templates for abandoned cart recovery, welcome series, post-purchase follow-ups, and win-back campaigns make it easy to set up revenue-generating workflows quickly. The predictive analytics features can forecast customer lifetime value and next expected order date.
Klaviyo is the top choice for ecommerce businesses, particularly those using Shopify, WooCommerce, or BigCommerce, that want to leverage their customer data for smarter email and SMS marketing. Its free tier supports up to 250 contacts, and its revenue attribution reporting makes it easy to demonstrate the direct ROI of every campaign and automation.