ConvertKit (now rebranded as Kit) is an email marketing platform built specifically for creators, including bloggers, YouTubers, podcasters, and online course creators. Founded in Boise, Idaho in 2013 by Nathan Barry, ConvertKit was designed with the understanding that creators need simple, powerful tools to grow and monetize their audiences without the complexity of enterprise marketing platforms.
The platform features visual automation builders that make it easy to create sophisticated email sequences and workflows. ConvertKit offers subscriber tagging and segmentation, customizable landing pages and opt-in forms, and a built-in commerce feature for selling digital products and subscriptions directly to your audience. The plain-text email style that ConvertKit encourages tends to achieve higher deliverability and engagement rates compared to heavily designed templates.
ConvertKit is ideal for individual creators, solopreneurs, and small teams who want an email marketing platform that prioritizes deliverability and simplicity over complex feature sets. Its creator-focused approach, combined with a free plan for up to 10,000 subscribers, makes it particularly attractive for those building personal brands and audience-driven businesses.